For Daikin, we contributed to a major marketing campaign spanning online, offline, and TV, producing more than 100 individual deliverables. The creative concept centered around making air — something invisible and often unnoticed — tangible and emotionally engaging, reinforcing Daikin’s role in giving people control over the air and temperature that shape everyday life.

The visual idea translated air into colorful, floating bubbles, symbolizing comfort, presence, and atmosphere. To achieve the necessary flexibility across formats and media, we explored several approaches before developing a fully modular bubble system in Blender. This allowed precise control over scale, placement, and behavior, ensuring consistency while adapting to a wide range of shots and compositions.

The modular setup enabled efficient integration of the bubbles into live-action footage, with final compositing tailored to each asset. This approach ensured visual coherence across the entire campaign while maintaining a high-end, visually striking look suited for broadcast and large-scale brand communication.